ABOUT
Hello! I’m Bill. I teach safety leaders how to build successful teams using behavioral science.
I’m a Top 10 NSC Speaker. I’ve helped hundreds of organizations create a culture of safety excellence and increase their bottom line profits.
My clients include: Disney, NASA, UPS, Coca-Cola, Siemens, and DuPont.
For over 30 years I’ve led the Bill Sims Company, a pioneer in positive reinforcement systems for workplace safety.
As a keynote speaker, author and patent holder, I share insights on how to inspire leaders and motivate employees to champion safety.
Through my customized workshops and keynotes, I deliver proven strategies for safety leadership, employee recognition, and positive reinforcement to cultivate safety leaders and make the world a safer place.

I’ve taught safety leaders across the globe
I’ve been featured as a keynote speaker at a number of conferences, including:
How I Take Teams BEYOND ZERO Injuries
Educate.
I share my secret sauce recipe for rapid, sustainable behavior change in my book.
Motivate.
You know where you stand; now it’s time to learn HOW to get to where you want to be. I share how in my award-winning keynotes.
Unite.
Get the whole team involved and on board with workshops. I engage both heart & mind through real-world stories to unify and rally your team.
Sustain.
True behavior change is more than a feel good moment in a speech. I share how to achieve permanent behavior change through SmartCard.